#BeKind21 Challenge

Youth Jumping with Rainbow Overlay

The definition of kindness is the quality of being friendly, generous, and considerate. We’re so thankful for the examples of kindness that our mentors offer their mentees. Kindness — toward ourselves and others — is needed more than ever! That’s why we’re excited to partner again with Born This Way Foundation’s #BeKind21 challenge and join more than 5 million people in practicing kindness each day from September 1 to 21.

Born This Way Foundation was founded by Lady Gaga and her mother Cynthia Germanotta. Based on the idea that habits are formed by repeating an activity for 21 consecutive days, #BeKind21 invites people all around the world to commit to kindness.

The purpose of #BeKind21 is to build kinder, more connected communities that foster mental wellness. It’s a movement that aligns perfectly with our values as it affirms and celebrates everyone for who they are. And it’s simply an encouragement to practice small, daily acts of kindness to oneself and others.

To help with the 21-day challenge, we created our #BeKind21 Calendar (you can use ours or download and create your own).

Some of our suggested kind acts include:

  • Send a joke or meme to make someone smile
  • Enjoy time outside
  • Thank a first responder
  • Be present — focus on who you’re with and what you’re doing
  • Call an elderly relative or friend
  • Thank your mentor or a person you look up to

Not only is this a fantastic challenge, Born This Way Foundation has been a special partner. We were selected as the featured nonprofit during Lady Gaga’s Joanne World Tour’s Sacramento show in summer 2017, where we first kicked off mentor recruitment! Since then, we’ve enjoyed several other partner benefits like donations, shoutouts, donated supplies, a speaking opportunity, and fun Lady Gaga swag for our youth.

Throughout the month, we will post updates and more inspiration on Facebook, Instagram and Twitter. Follow us as we celebrate this challenge of spreading kindness during these challenging times.

We hope you join us in this challenge! Sign up today and please share your experiences by tagging us and using the hashtags #BeKind21 and #KindUP. You can also download our complete calendar to inspire your acts.